Nir G
Booking Website
From a Stagnant Legacy Tool to a High-Conversion Growth Engine
Web / Responsive
White-label
Summary
Background
Guesty is the leading platform for short-term rental management. The company offered a "Personal Website" service based on an existing template, designed to allow hosts to set up a booking site effortlessly. Despite the minimal effort required, the product was barely used due to severe UX issues, outdated design, and numerous entry barriers.
Main challenge
The initial proposal was a "quick fix" for the existing UX. But after interviewing existing hosts and reviewing roughly 150 support tickets, I identified deeper structural issues and proposed a complete redesign to create a modern, competitive solution. The goal was to transform a neglected feature into a powerful tool that puts clients at the technological forefront against their competitors.
CLIENT
Guesty
SERVICES
- Product Strategy & Vision
- Market & User Research
- Market Research
- Modern UI Design
- Cross-departmental Management
- Beta Testing (Early Adopters)
Impact
Choosing a full redesign over a quick patch was my call to make — and it paid off directly: usage of the website tool surged by over 300% shortly after launch. The product evolved from a liability into a distinct competitive advantage, receiving widespread acclaim from stakeholders and setting a new standard for the company’s premium services.
300%+
Usage Increase
Strategic UX improvements and a modern redesign led to a 300% increase in active users within a short period.
90%
Zero-Barrier Adoption
The intuitive setup process eliminated technical hurdles, allowing hosts to launch professional booking sites with zero friction.
#1
Market Leadership
The project transformed a legacy tool into a core competitive advantage, receiving widespread praise from stakeholders and shareholders.
Work process
Research & Discovery
01
From Research to Strategic Proposal
I began by presenting conceptual sketches demonstrating how a completely new site could eliminate all UX barriers. The proposal was enthusiastically received and fundamentally changed the product roadmap.
02
Pain Point Mapping
I conducted in-depth research with existing Guesty hosts — about 30 users total across early interviews, hands-on support throughout the project, and follow-up after launch — plus a review of roughly 150 support tickets. Across 20 structured interviews, these insights were translated from technical requirements into actionable features that drove a 300% increase in usage.
03
Market & Design Trends
I analyzed top-tier industry websites to ensure the new look would be stunning, innovative, and meet the standards of the most modern booking platforms today.
Home page
Aligning Design with Technical Constraints
- Removing Barriers & Improving Conversion Every UX friction point identified in the research was addressed from the ground up. We transformed the booking flow into a simple, fast, and intuitive process, significantly improving conversion rates for property owners.
- Foundations for Premium Services The success of the new website established a much higher starting point for full-customization projects. It made the company's technological and design infrastructure more versatile and scalable for future high-end demands.
Search
Aligning Design with Technical Constraints
- Removing Barriers & Improving Conversion Every UX friction point identified in the research was addressed from the ground up. We transformed the booking flow into a simple, fast, and intuitive process, significantly improving conversion rates for property owners.
- Foundations for Premium Services The success of the new website established a much higher starting point for full-customization projects. It made the company's technological and design infrastructure more versatile and scalable for future high-end demands.
Reservation
Payment
Effect
The results exceeded all expectations. Data presented to the company showed continuous growth and widespread adoption. The new websites not only look exceptional but actively serve the business goals of the users, reinforcing Guesty's position as a market leader.
Ready to create
great things
Got a complex challenge? Let's solve it together.
Let's talk
Download Resume
Booking Website
From a Stagnant Legacy Tool to a High-Conversion Growth Engine
Web / Responsive
White-label
Design system
Summary
Background
Guesty is the leading platform for short-term rental management. The company offered a "Personal Website" service based on an existing template, designed to allow hosts to set up a booking site effortlessly. Despite the minimal effort required, the product was barely used due to severe UX issues, outdated design, and numerous entry barriers.
Main challenge
The initial proposal was a "quick fix" for the existing UX. But after interviewing existing hosts and reviewing roughly 150 support tickets, I identified deeper structural issues and proposed a complete redesign to create a modern, competitive solution. The goal was to transform a neglected feature into a powerful tool that puts clients at the technological forefront against their competitors.
CLIENT
Guesty
SERVICES
- Product Strategy & Vision
- Market & User Research
- Market Research
- Modern UI Design
- Cross-departmental Management
- Beta Testing (Early Adopters)
Impact
Choosing a full redesign over a quick patch was my call to make — and it paid off directly: usage of the website tool surged by over 300% shortly after launch. The product evolved from a liability into a distinct competitive advantage, receiving widespread acclaim from stakeholders and setting a new standard for the company’s premium services.
300%+
Usage Increase
Strategic UX improvements and a modern redesign led to a 300% increase in active users within a short period.
90%
Zero-Barrier Adoption
The intuitive setup process eliminated technical hurdles, allowing hosts to launch professional booking sites with zero friction.
#1
Market Leadership
The project transformed a legacy tool into a core competitive advantage, receiving widespread praise from stakeholders and shareholders.
Work process
Research & Discovery
01
From Research to Strategic Proposal
I began by presenting conceptual sketches demonstrating how a completely new site could eliminate all UX barriers. The proposal was enthusiastically received and fundamentally changed the product roadmap.
02
Pain Point Mapping
I conducted in-depth research with existing Guesty hosts — about 30 users total across early interviews, hands-on support throughout the project, and follow-up after launch — plus a review of roughly 150 support tickets. Across 20 structured interviews, these insights were translated from technical requirements into actionable features that drove a 300% increase in usage.
03
Market & Design Trends
I analyzed top-tier industry websites to ensure the new look would be stunning, innovative, and meet the standards of the most modern booking platforms today.
Home page
Aligning Design with Technical Constraints
- Removing Barriers & Improving Conversion Every UX friction point identified in the research was addressed from the ground up. We transformed the booking flow into a simple, fast, and intuitive process, significantly improving conversion rates for property owners.
- Foundations for Premium Services The success of the new website established a much higher starting point for full-customization projects. It made the company's technological and design infrastructure more versatile and scalable for future high-end demands.
Search
Aligning Design with Technical Constraints
- Removing Barriers & Improving Conversion Every UX friction point identified in the research was addressed from the ground up. We transformed the booking flow into a simple, fast, and intuitive process, significantly improving conversion rates for property owners.
- Foundations for Premium Services The success of the new website established a much higher starting point for full-customization projects. It made the company's technological and design infrastructure more versatile and scalable for future high-end demands.
Reservation
Payment
Effect
The results exceeded all expectations. Data presented to the company showed continuous growth and widespread adoption. The new websites not only look exceptional but actively serve the business goals of the users, reinforcing Guesty's position as a market leader.
Ready to create
great things
Got a complex challenge? Let's solve it together.
Let's talk
Download Resume
Booking Website
From a Stagnant Legacy Tool to a High-Conversion Growth Engine
Web / Responsive
White-label
Design system
Summary
Background
Guesty is the leading platform for short-term rental management. The company offered a "Personal Website" service based on an existing template, designed to allow hosts to set up a booking site effortlessly. Despite the minimal effort required, the product was barely used due to severe UX issues, outdated design, and numerous entry barriers.
Main challenge
The initial proposal was a "quick fix" for the existing UX. But after interviewing existing hosts and reviewing roughly 150 support tickets, I identified deeper structural issues and proposed a complete redesign to create a modern, competitive solution. The goal was to transform a neglected feature into a powerful tool that puts clients at the technological forefront against their competitors.
CLIENT
Guesty
SERVICES
- Product Strategy & Vision
- Market & User Research
- Market Research
- Modern UI Design
- Cross-departmental Management
- Beta Testing (Early Adopters)
Impact
Choosing a full redesign over a quick patch was my call to make — and it paid off directly: usage of the website tool surged by over 300% shortly after launch. The product evolved from a liability into a distinct competitive advantage, receiving widespread acclaim from stakeholders and setting a new standard for the company’s premium services.
300%+
Usage Increase
Strategic UX improvements and a modern redesign led to a 300% increase in active users within a short period.
90%
Zero-Barrier Adoption
The intuitive setup process eliminated technical hurdles, allowing hosts to launch professional booking sites with zero friction.
#1
Market Leadership
The project transformed a legacy tool into a core competitive advantage, receiving widespread praise from stakeholders and shareholders.
Work process
Research & Discovery
01
From Research to Strategic Proposal
I began by presenting conceptual sketches demonstrating how a completely new site could eliminate all UX barriers. The proposal was enthusiastically received and fundamentally changed the product roadmap.
02
Pain Point Mapping
I conducted in-depth research with existing Guesty hosts — about 30 users total across early interviews, hands-on support throughout the project, and follow-up after launch — plus a review of roughly 150 support tickets. Across 20 structured interviews, these insights were translated from technical requirements into actionable features that drove a 300% increase in usage.
03
Market & Design Trends
I analyzed top-tier industry websites to ensure the new look would be stunning, innovative, and meet the standards of the most modern booking platforms today.
Home page
Aligning Design with Technical Constraints
- Removing Barriers & Improving Conversion Every UX friction point identified in the research was addressed from the ground up. We transformed the booking flow into a simple, fast, and intuitive process, significantly improving conversion rates for property owners.
- Foundations for Premium Services The success of the new website established a much higher starting point for full-customization projects. It made the company's technological and design infrastructure more versatile and scalable for future high-end demands.
Search
Aligning Design with Technical Constraints
- Removing Barriers & Improving Conversion Every UX friction point identified in the research was addressed from the ground up. We transformed the booking flow into a simple, fast, and intuitive process, significantly improving conversion rates for property owners.
- Foundations for Premium Services The success of the new website established a much higher starting point for full-customization projects. It made the company's technological and design infrastructure more versatile and scalable for future high-end demands.
Reservation
Payment
Effect
The results exceeded all expectations. Data presented to the company showed continuous growth and widespread adoption. The new websites not only look exceptional but actively serve the business goals of the users, reinforcing Guesty's position as a market leader.
Ready to create
great things
Got a complex challenge? Let's solve it together.
Let's talk
Download Resume